Search Engine Marketing – SEM

We can increase the new business and revenue that you get from your online advertising campaigns.

Often referred to as a Sponsored Links campaign, a Search Engine Marketing (SEM) program is an effective form of online advertising. Providers include Google AdWords, Yahoo Search Marketing, and MSN AdCenter.

These generally 3-line ads appear on the right side (or, in certain cases, in a shaded area at the top) of the Search Results screen. Advertisers choose the keywords they want to advertise for, write ad copy (or several variations), and determine how much to bid for someone to click on their ad and be taken to their website. Advertising fees are assesed on a Pay-per-Click basis.

We can maximize the Return on Investment (ROI) from your campaign through our intensive keyword optimization programs. Those clicks cost you money, and you need to make sure that the people who click are potential customers who could bring you revenue. Many factors can be analyzed in order to yield an incresed ROI, including:

  • Cost per Click (CPC)
  • Ad Variations (A/B or Multivariate testing)
  • Cost per Conversion

While search engine optimization SEO and search engine domination can get you potentially greater and longer lasting results, SEM can give you an immediate return, and it can be ongoing for as long as you find it to be worthwhile.

For more information on how an Advantage Internet Marketing SEM program can help you maximize the return on your advertising dollar, contact us today!

917marketing | 240 Madison Ave, New York, NY 10016 | 646.493.3434