Search Engine Optimization – SEO

You put a lot of time and money into building a website that represents your company. But how do you get people to see it?

Primarily, your prospective customers are using Search Engines (most often Google, as well as Yahoo, AOL Search, MSN, and others) to help them find what they are looking for.

If your site is displayed at the top of a search results screen, those people will click on your site and give your site the opportunity to convert them into a new customer. SEO program is all about getting your site to the top.

How do we do it?

For starters, we get to know you, your business, your industries – and your customer. It’s important to know what keywords people actually use when they search for your product or service. This allows you to focus your Online Marketing efforts on the areas with the greatest potential Return on Investment (ROI). We have the experience and the tools to analyze the historical search databases and help identify the right keywords for your project.

Having identified the search terms that are important to you, we will optimize your existing web pages and begin to build more. Google includes hundreds of factors in their Search Engine Results ranking algorithm, but experience has taught us that these are some of the more important ones:

  • Title Tags – the phrases in the title bar of the browser
  • URLs – folder and file names for the files that run your website
  • Content – Both quantity of web pages indexed by Google, and quality of the copy (taking into account Keyword Density relative to the desired keywords)
  • Links – Both quantity of inbound links indexed by Google, and quality (taking into account the authority of the link source, and the format of the anchor text of the link itself relative to the desired keywords).

Contact us for an evaluation of your website’s potential as a business and revenue driver.

917marketing | 240 Madison Ave, New York, NY 10016 | 646.493.3434